Marketing involves a mix of powerful brand expression and effective dissemination methods. On the other hand, Business Intelligence takes a more pragmatic approach.
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BI & digital marketing The winning combo
Business Intelligence & digital marketing, the winning combo
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The Metaverse a new Eldorado for brands?
The Metaverse, a new Eldorado for brands?
To create a parallel digital universe that might supersede the World Wide Web: this is, in a nutshell, the promise of the "Metaverse".
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Integrating “marketing” and “analytical” data: the best way to create a holistic view
Integrating “marketing” and “analytical” data: the way to create a holistic view of the customer journey?
Marketers often struggle to get a holistic view of the customer journey because they don't have the right tools to connect the platforms.
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Trust Flow: What are we talking about?
Trust Flow: What are we talking about?
As the saying goes, trust cannot be asked for, it must be earned. In the unforgiving world of SEO, the Trust Flow indicator is the cardinal value of any natural referencing strategy.
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Third-party cookies What's going on?
What’s going on with third-party cookies?
Any page you start browsing fills up with that “personal stuff” you were looking for. Courtesy of the third-party cookie technology. But the web as we knew it is about to change.
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Creative and digital skills: The right mix for the future
Creative and digital skills: the right mix for the future
If you are a “digital native” yourself, this is so self-evident that you might even struggle to frame a precise definition
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CRM Automation: Starting the conversation at the right time
CRM Automation: Starting the conversation at the right time
Strategies come in all shapes and sizes. Some work better than others, but in any case reactivity is key.
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Online reviews Know your basics
Online reviews: Know your basics
Amazon, Yelp, Google my Business, Choice, Trip Advisor, social media, etcetera: enter the maze that can make or break sales and services.
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Storytelling 101 Why you need it, now
Storytelling 101: Why you need it, now
No one wants disarticulated content conveying nothing but just another desperate attempt at getting a product or service in front of potential customers.
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Marketing efforts Optimization through CRM
Marketing efforts: Optizitaion through CRM
Ditch good old Excel sheets and find out what CRM tools can do for you.
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