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The challenge
Guess what? That’s right, increasing sales ;-)!
Besides that, Moulinex wants to build a strong and trustworthy relationship with its customers. -
Background
At a rough estimate, 9M people in Belgium are interested in the brand. 3M are single, 4M are married,…
Some are cooking afficionados, others are just looking for an easy solution (Ex.: young dynamic professionals),…
The story is crafted on the basis of the specificities of each product and the audience we are targeting. -
Solution
Telling the story across the marketing funnel using specific tools depending on the “step” you are focusing on.
Specific KPIs are then assigned to each step of the marketing funnel.
As a result, Moulinex attracts new consumers every day and interacts with them on a regular basis.
Life gets
easier
Moulinex offers high quality, innovative and easy-to-use household products.
Adjust connects Moulinex with its customers and they love it!
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+168%
Engaged people
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+148%
Goal completions
Specification
Qualified traffic is the result of a mix of creative support and Media.
Conversion depends on creation, UX & Media.
Staying in touch is a matter of creative CRM solutions.
B2B oriented with our CRM solutions
Understand and interact with your customers thanks to our CRM solution.
We collect analytics combined with personal details and tell the story of your brand with Gemstone, the CRM solution designed and developed by Adjust.
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+179%
Growth in online purchases, boosted by a combination of search, display & social ads
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+176%
Accessories sold online
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Be in the know
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