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The challenge
Maintain advertisement pressure on processed cheese while working on a new positioning aimed at increasing the visibility of Maredsous’ traditional cheese.
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Background
In Belgium, more than 90% of the people know the brand.
If a big part of them consume processed cheese, more and more people “return to their roots” and enjoy the traditional version. -
Solution
Producing content, telling the story of Maredsous − one that is based on tradition and authenticity −, and sharing these brand values through social networks and a CRM program.
Maredsous
Cheese
A concentration of tradition and authenticity spread over a range of yummy cheeses.
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48,796
More leads
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+88%
Open rate thanks to the CRM automation system (Gemstone)
Inspiration
Qualified traffic is the result of a mix of creative support and Media.
Social networks and more
Conversion depends on creation, UX & Media.
Staying in touch is a matter of creative CRM solutions.
B2B oriented with our CRM solutions
Understand and interact with your customers thanks to our CRM solution.
We collect analytics combined with personal details and tell the story of your brand with Gemstone, the CRM solution designed and developed by Adjust.
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+38%
Click rate thanks to the CRM automation system (Gemstone)
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+88%
Open rate thanks to the CRM automation system
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